Import goods
فارسی
العربيةMarketing of export products to Iran
The first step for your business with Iran is marketing products in Iran. Because one of the most important concerns of foreign companies investing in Iran is the lack of actual customers. Therefore, like any other business, marketing is the tip of the arrow in business with Iran.
Qoqnous Trading Group is one of the top trading companies that has more than 10 years of experience in the Joint Chamber of Commerce. To do business with Iran, it is enough to establish your relationship with Qoqnous Trading Group. This group will market your products in different ways and we will find customers for your products and services in Iran in the shortest possible time and increase your net income and profitability.
Product marketing steps in Iran
First of all, research and analysis should be done to market your products in Iran. The following topics are Qoqnous business research methods.
Examining Iran’s economic trend
Every year, various factors affect Iran’s economic trend. For a correct analysis in the field of economic trends, the economic trend and price growth of goods, products, or services similar to your product and service should be studied.
Analyze your product
The marketing team of Qoqnous products has done a sufficient review and study on your product, so that the distinction or superior features of your products or services are identified. As you know, identifying the distinguishing features and superior features of goods or services can be a winning card in all areas of marketing and sales. If the distinction and superiority of your products is very high compared to other products, the product can be declared exclusive.
Market demand for the product
Examining market demand and needs can increase your profitability. This principle is fixed not only in Iran but all over the world. In this way, if more than the demand of your products enters the market, it will reduce the price of the product. If the amount of goods distributed in the market is less than the amount of demand, then the desired price for the goods can be determined by checking the existing conditions.
Identification of the main vertebrae
Business is like a game of chess. In the business game, we must identify the main pieces of the game. These nuts can intentionally or unintentionally upset the balance of power, projections and all plans. Some of these beads can be the following people or groups.
R&D employees who work for domestic manufacturers.
Importers of similar goods who cooperate with other trading companies.
Therefore, we should get to know other importers of similar products and obtain information about which country the products were purchased from, the shipping method used, how much the customs fees related to the import of the goods were, when the products and goods were delivered and with What price did it sell for? All this information can lead to the marketing of your products and maximum sales.
Examining competitors and distribution channels in the country
Identifying defects and growth opportunities for competing brands and implementing them in their marketing plans
Different marketing methods
Marketing has different methods. In the following, we will tell some of the methods that are implemented in Qoqnous business.
Telemarketing
Telemarketing is one of the marketing methods of Qoqnous Trading Group. The working method is that the basic information of customers is provided to expert marketers in the form of files. Then they communicate with the customers with the help of the correct and attractive conversational methods, which ultimately leads to the sale of your product or service.
Word of mouth marketing
When one of the customers is satisfied with the goods or services received, he reflects this satisfaction to his friends or acquaintances.
In general, word of mouth marketing is one of the most effective ways to market your products. Because the people who are listening to your customer, usually have complete trust in the speaker. For this reason, immediately after hearing the customer’s satisfaction, they become actual customers. According to statistics, 92% of people have complete trust in the experiences of their friends.
Word-of-mouth marketing can happen between company employees, partners within a company, or even during a shared meeting between multiple companies.
transactional marketing
The purpose of transactional marketing is to increase the chances of selling quality goods or services. The way it works is that by creating coupon sheets, special discounts, festivals and events encourage customers to buy more.
Electronic marketing or digital marketing
Due to the advancement of technology, today internet marketing and digital marketing have replaced traditional and old methods. Internet marketing is cheaper and more effective than other methods.
E-marketing is a type of marketing that is done on the Internet by computer and mobile phone. Day by day, the number of employers who use internet marketing is increasing.
Marketing products through digital marketing has different methods. The most important of which are:
e-mail marketing
Email is one of the most important tools for informing and communicating between people and organizations. Email marketing or email marketing is when your products or services are sent through targeted emails to specific audiences or, in other words, to potential customers. By viewing the message, they will be informed about the details of the products and their prices, and if they are interested, they will communicate with you and become customers.
This method is particularly important due to its low cost, speed of operation and high accuracy. Although several years have passed since the invention of this method, it is still in the highest ranks of marketing.
SEO or search engine optimization
Search engine optimization includes tricks, plans and all actions and actions that lead to improving your site’s ranking in search engines. If you have a website, you can use this method to increase the number of site visits and thus increase the number of customers.
At the beginning of the work, the keywords of your field of work are selected and then the competitors are analyzed and checked, finally the SEO strategy is implemented on them. In case of basic actions and right after the time period of 6 to 18 months, your site will be displayed on the first pages of the search engine.
Online advertising
All the advertisements that are seen all over the internet fall into this category of marketing. Advertisements that can be seen in the corner of websites, in search engine rankings, applications, etc. can be product marketing.
Marketing in social networks
In general, social networks are one of the most efficient tools. This tool is used for branding, marketing, recruiting, sales and several other functions.
There are several strategies for using social media marketing. You can start branding by creating a page on social networks. At the same time, several other strategies can be used to increase followers and introduce services and goods to them.
You can increase the number of followers by creating a festival on social networks, which will ultimately lead to an increase in sales and profits. It is also possible to negotiate with other similar brands and do joint marketing.
In general, there are many ways to use social networks. But always if the element of creativity is used in social networks, the result will be amazing.
last word
All importers of goods to the Middle East countries have always struggled with many concerns. The most important concerns have been marketing and identification of the final customer.
Qoqnous Trading can market your goods and services in the fastest and best ways by using the professionals of its team.
All you have to do is communicate with the advisors of Qoqnous Trading Group and leave the rest to them.